January 16, 2008

Australia Week 08 – Sam Kekovich Lamb Ad

Posted in Advertisements at 10:10 pm by Give Me The Remote

Well, Australia Day is almost here again. This means that Sam Kekovich is once again gracing our screens plugging meat in his annual Australia Day address.

Australia Week 1

This year sees him sitting at his desk in many various picturesque locations throughout Australia, whilst a choir of children sing in the background. Think Qantas ‘I Still Call Australia Home’ advertisements.

The spot got a bit of press mainly because of the Helen Clarke jibe. “Even APEC gets a week. But that’s just a bunch of blokes in funny shirts. Apart from Helen Clarke, who does a passable impersonation of a bloke anyway.”

Australia Week 2

The main contention of the ad is that Mr Kekovich wants an Australia Week, not just one day. i.e. 7 times the amount of lamb eating opportunities.

I’ll be honest, I’m not the biggest fan of this dude. I find him quite annoying. These Australia Day lamb advertisements basically play off his old controversial monologues “You know it makes sense. I’m Sam Kekovich.” There’s only so much yelling I can take from ageing shock jocks..

Check it if you like to be yelled at..

And here’s the narrative..

My fellow Australians, it is my solemn duty to inform you that it’s time to abolish Australia Day.

Our annual lamb-fest hasn’t stopped unAustralianism racing through the land like horse-flu through a Japanese jockey club.

For example, if I see another binge-drinking, pill-popping, powder-sniffing footballer making a tearful television apology – I’ll blow a fuse.

Australia Day has had its day. We need Australia week. A 7-day lambathon to properly celebrate our great nation. Instead of one public holiday, we need seven. Instead of one lamb barbie we need 21 lamb meal opportunities – not including snacks. Which imbecile thought one day was long enough anyway.

Look at the Olympics, Octoberfest, the Turkish Oil Wrestling Festival. Even APEC gets a week. But that’s just a bunch of blokes in funny shirts. Apart from Helen Clarke, who does a passable impersonation of a bloke anyway.

The placard-waving, police-bashing, weed worshippers may protest about it, but it’s nothing a few blasts from a water cannon can’t fix. They could do with a wash. And if they’re still too unAustralian to chomp a few chops with the rest of us, send them to Nauru. The refugee protesting centre has plenty of palm trees they can hug.

I’ll be petitioning our new PM to officially recognise Australia Week. If you still call Australia home, stack the fridge full of lamb, take the week off and celebrate with me. Any boss that won’t let you is a bum. Just chuck a week of sickies instead. What could be more Australian than that?

So don’t be unAustralian, serve lamb this Australia Week. You know it makes sense. I’m Sam Kekovich.



  1. PetB said,

    This is the dumbest and most offensive piece of crap called advertising i have seen in a long time… makes me embarrassed to be an Aussie.
    Take it off the air!

  2. jOSHUA said,

    ‘least it’s better than the old lamb add where people danced around and sang some wierd song.

  3. Nazgul said,

    This guy is awesome. I think there might be some “placard-waving, police-bashing, weed worshippers” protesting in this comments section.

    Stop being unAustralian. “You know it makes sense”!!!

  4. Jamie said,

    It is an absolute pity that this ad has been allowed to air and worst of all that it has won awards. This ad not only insults the ‘average aussie’ to whom they are marketing (see Nazgul’s comment) but it offends and insults the top most issues on the minds of many australians today. This advertisement is a cry to keep alive the animal farming industry which is the biggest contributor to green house gases and it does this in one of the dirtiest ways possible.

    Whilst the majority of australians are happy about the kyoto agreement being signed and working towards a healthier future, this ad plays on the blind minds of what they have cliched as the ‘typical australian’…they are putting their last wager on the guarantee that the ‘typical australian’ can be manipulated into remaining dumb, numb, ignorant and less than what they are capable of being.

    I personally believe Nazgul, and any others who might think this ad is ‘awesome’, that you have more potential then to cliche yourselves into this ridiculous image that Mr Kekovich would so love you to involve yourself with.

    However, if you don’t believe so and you are happy living that way then I am happy for you.

    Please anyone who has some sense and has the power to do so…take this ad off the air.

  5. Hannah said,

    THIS is awesome.. Yes it can be offencive and i understand where people are coming from when they kick up their heels about it. But its true.. we are aussies and it’s time we acted like it!!!

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