11.07.07

Contestant loses Temptation on name pronunciation

Posted in Nine Network at 6:50 pm by Give Me The Remote

Okay, so perhaps make up your own minds on this one. But I reckon it was pretty tough on the carry over champ. I think his name was David but not sure.

I’ve forgotten the question, but the answer was Maria Callas and the champ pronounced her last name ‘Callay’. The judges ruled it incorrect and he ended up losing by 1 point. He wasn’t happy about it either.. straight after the game finished you could see him speaking his mind to the contestant next to him (the winner).

Maria Callas
The lady in question.. Maria Callas

I guess the judges decision is final… and had they given it to him it could have been seen as unfair on the lady who won. It’s a tough one..

Ten’s ‘rapid cuts’ (subliminal ads) go unpunished

Posted in Network Ten at 3:36 pm by Give Me The Remote

How’s this for ridiculous. Channel 10 aren’t going to get in trouble by ACMA over their ARIA award subliminal advertising because nobody has laid an official complaint.

ARIAs 2007

Check out this media watch report for background:

Channel 10 reckons that ‘rapid cuts’ are often used in music presentations. “Claims that our ARIA’s nominations packages included subliminal or near-subliminal advertising are incorrect,” said Margaret Fearn, a spokesperson for Ten.

So here’s the big question.. does subliminal advertising work?

Heaps of people will tell you that it’s brainwashing and really devious. Others will tell you that it doesn’t work and that it’s a ridiculous concept. Tests haven’t really been totally conclusive on this one. But they have been conclusive enough to make this sort of thing illegal (since 1958 in fact).

Absolut subliminal
Can you see the ‘hidden’ message?

Personally I’m not a big believer in the effectiveness of subliminality. If I were in advertising I would much prefer to use an approach that is a bit more obvious. Just the regular product placement works better than flicking something up that your eyes may or may not have caught.

Anyway, regardless of this, I think it’s really quite funny that ten are going to get away with it just because nobody has complained.

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